The curriculum focuses on the following areas:

• Developing student abilities in financial analysis and marketing.
• Gaining experience with the latest workplace technology.
• Enriching students’ practical experience through internships.
• Increasing the understanding of all aspects of current economic development.
• Integrating operational and decision-making capabilities.

The curriculum includes general and specialized theories in management education, modern computer skills and foreign language learning. The general curriculum focuses on an overall introduction to various theories in accounting, management and economics. Through case study discussions, project cooperation and hands-on experience, specialized courses help the students explore the above areas. Certification in Chinese and English word processing and accounting are required for graduation.

The courses offered are:

• General Management Courses: Introduction to Management, Case Studies in Management, Business Management Projects.
• Management Courses: Marketing Management, Marketing Research, International Marketing Management, Advertising Management, Advertising Design Practice, Case Studies in Business
• Information Systems Management Courses: Office and Statistical Packages, Management Information Systems, Marketing Information Systems
• Finance Courses: Economics, Accounting, Cost Accounting, Managerial Accounting, Financial Management, Finance Analysis, Investment.
• Human Resources Management: Business Psychology, Public Relations, Organizational Behavior.
• Operations Management Courses: Production and Operations Management, Quality Control Management, Managerial Science.
• Business Modernization Courses: Introduction to Business Modernization Corporate Planning and Management, Logistic Management, Channel Management