Marketing and Logistics Management is concerned with the flow of goods and services through the economy and the distribution of both industrial and consumer goods. Because more than half of every consumer dollar goes to marketing services, marketing is a very significant part of the economy. Consequently, the efficiency with which marketing activities are carried out has major social implications.

Therefore, manufacturers, wholesalers, retailers and other business firms will face the need to formulate and implement marketing policies by developing and executing marketing strategies and programs. Among the major marketing decision areas are product development and product line expansion, selection of distribution channels, maintenance and control of a sales organization, development of a promotional program and the establishment of service policies, pricing policies and methods.

The courses offered include Principles of Marketing, Marketing Research, Logistics and Supply Chain Management, Selling and Sales Management, Buyer Behavior, Integrated Marketing Communications, Marketing and Distribution Channels, International Marketing, Marketing Strategy, Marketing Topics, Logistics and Supply Chain Management, Marketing Research, Buyer Behavior, Distribution and Supply Chain Systems, Strategic Supply Chain Management, International Marketing, Technology Marketing, Pricing Strategy, Integrated Marketing Communications, Internet Marketing, Brand Management, Strategic Marketing, Marketing Topics Data Research, Logistics Information Systems and Customer Relations Management.